New graduates sometimes don’t realise the importance companies put on using LinkedIn for recruitment.

It’s hard to reconcile the professional attitude on LinkedIn with other social media sites such as Facebook, Twitter, Snapchat and Instagram. Perhaps young people think it’s a stuffy business club.

But 75 per cent of recruiters saying they are more successful when they use LinkedIn’s tools in their recruitment process.

So, if you’re not already a member, you should be getting yourself on there. And if you’re looking for a change of job, you should be asking yourself what firms look for when they’re recruiting using social media.

How do recruiters use LinkedIn?

You might think of LinkedIn as a place to go with your business head on, a place where you can keep up with colleagues, catch up on gossip and learn from influencers.

But to recruitment experts, it’s a 560-million-strong talent pool. And they can access all those people’s skills using the LinkedIn Recruiter tool.

The experts using LinkedIn for recruitment aren’t limited to making contact with users within three levels of them. They have the whole membership laid bare to them. Advanced search filters aid them in recruiting through social media, allowing them to target the skills and individuals most suited to each role.

The tool even makes smart suggestions, based on the details recruiters feed into it, and lets them know when potential candidates they’ve prioritized for headhunting make it known they’re looking for a move.

They can also make discreet contact with potential candidates using the channel’s InMail service to sound them out about a new job.

If you receive that InMail message, it’s not purely speculative. Recruiters use LinkedIn’s search functionality to hone their searches. Remember all those skills and areas of expertise you’ve listed on your profile? There’s something in there and in your job history that excited the recruiter.

Keep your profile up to date 

So what does this brief insight into using LinkedIn for recruitment mean for you? Simply put – make sure your profile is always on point because the people recruiting through social media are watching.

That means scouring it for spelling and grammatical mistakes, updating it with new skills you’ve acquired, and changing your job title or place of work if you’ve moved up or moved on.

If you’re actively looking for a new job, change your status.

And if you want to remind your contacts that you’re there – even if you’re not looking for a move – interact a little. Post an article you liked or a bit of news about work.

You never know who might take an interest …